We are again and again contacted by companies with whom we have already cooperated. This time the task was more extensive. It was required to develop a marketing marketing kit, which would fully disclose the essence of the proposal and convince the target audience of the profitability of such a business.
1. the task
To develop a marketing kit whose target audience are prospective buyers of the company's franchise. By using the marketing kit, the client plans to introduce in detail the phased opening of the franchise, thereby increasing the number of transactions for cooperation and expansion of the partner base.
2. The Strategy
Having studied the specific policy of the target audience, we proceeded from their interests and needs. We focused on the design of the colors from dark blue to light, where dark shades show stability and unity, while lighter tones represent lightness, health and relaxation. At the same time we preserved the basic concept with depth and space characteristics for particularly niche features reflected in a polygonal style that prompts action and development.
Blue is the color of tranquility, easy on the eyes. He also gives a person a sense of trust and security. This is one of the main goals that we pursue in this project. These same properties are central to the creation of corporate design.
3. the results
Since the amount of important information was very large, the work on the marketing kit took a considerable amount of time. The final marketing kit consists of many graphs, tables and charts. In the marketing text, we emphasized all the advantages of the process and the result of opening the franchise, providing a detailed description of all the features of placing franchises in different regions with different numbers of people.