The manufacturer of women's shoes Ernestnm has launched a new model of sneakers. The task required setting up targeted advertising on Facebook and Instagram feeds.
For Facebook, the advertising was formatted to appear in personal feeds.
For Instagram, the advertising was formatted to appear in feeds but also in story format.
In each image, the text should not exceed 20% of the area of the entire image. At the same time, the text should remain as large and readable as possible when viewed from mobile devices. Therefore, the volume of the text and the information message were designed to be as minimal as possible.
A style was developed for each individual post, which was kept consistent across advertising on other social networks.
If the area of text on the post is more than 20% of the whole image - this can negatively affect the number of ad impressions. The following points were also highlighted to improve the advertising:
1) An accent indicating discounts and new promotional price.
2) Emphasis on the novelty of the model with a new, bright and stylish design.
The final results showed that the most coverage of the target audience was achieved from Facebook based accounts.
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