Uniform club

- polygraphy

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1. The task

"Форменный клуб" (Uniform Club) - a company engaged in the supply of specials. clothing and accessories for the military, civil servants and the police.

Earlier, booklets were developed with new collections of clothing and accessories for the police, as well as for cadets and lyceum students.

This booklet provides information for demobilization and includes: shoe models, types of stormtroopers, berets and additional accessories, such as buckles and badges.

2. The Strategy

When creating this booklet, processing and sorting of photos of goods was required.

First, all photographs were cut and processed, and then grouped into subgroups to be placed directly in the booklet itself.

Some models should be smaller than others, in order to be able to add a signature to them, but at the same time maintain a clear view of other, more important costumes and elements.

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3. the results

Below you can see the stages of work:
- photo clipping, grouping by sections;
- selection of the color palette in accordance with the elements, adding contrasting design and shadows, for a realistic effect.
- adding inscriptions and signatures to each model with an index leading to the product.

All this was done for four subgroups (4 pages), after which a contact page was formed and an additional description of the services of the Uniform Club.

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